*** more information below on beaches and drugs if you so desire***
Have you ever been more excited for the photo you’ll take on a beach trip or at an event, than for the actual trip/event itself? I know I definitely have. I mean come on for once I was actually TAN and not a translucent ghost…… It’s depressing to me to think I thought the image I shared of an event would actually be more exciting than enjoying it in the moment with other people. Posting it goes something along the lines of:
“Ok perfect so I’ll post it at 8pm when there will be the optimal amount of people online trying to work at the library but actually just scrolling through social media. But I can’t post it today because there was that day-party yesterday and everyone will be posting, so I’ll do this one tomorrow, kind of like a throwback, but then Thursday I can throw another one back again. Do you think he’ll see it? Are you sure it’s cute? Do I look like a whale?”
Did you know every second of your attention given to social media brings them more and more money?
They grab control of your attention and tactfully throw it from topic to topic, from picture to story. We get used to having random dopamine hits in the form of ‘notifications’ at unexpected hours of the day. This leaves our brains craving more reward and reassurance all the damn time, destroying our ability to focus on anything or find any pleasures in the simple things in life.
If we never learn to beat the addiction of constant feedback and immediate gratification, how will we achieve anything worth working for in life? This is exactly what they want… for us to become a bunch of trained dogs with our heads down in our phone, never really stopping to question their intentions or the addictive effects on our brains.
Technology isn’t the problem. It can be a powerful and epic tool that connects us and informs us. It’s the way we are currently being used by it that is the problem.
I’ll leave you with this quote from the founding president of Facebook:
“The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?’ And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments. It’s a social-validation feedback loop … exactly the kind of thing that a hacker like myself would come up with because you’re exploiting a vulnerability in human psychology. The inventors, creators — it’s me, it’s Mark [Zuckerberg], it’s Kevin Systrom on Instagram, it’s all of these people — understood this consciously. And we did it anyway.”